A report published by WWF and the Carbon Disclosure Project of New York is directed to the business community, and argues that a 2020 “science-based” emissions reduction target can be reached profitably in steps of 3% per year reductions. The report strikes an urgent note, emphasizing the benefits of the “latent cost savings” of energy efficiency, and quantifying the costs of extreme weather and the necessity of pricing of carbon emissions. The 3% Solution: Driving Profits through Carbon Reduction is at: https://www.cdproject.net/CDPResults/3-percent-solution-report.pdf