What Motivates People to Engage in Climate Change Activities?

In May, the Pacific Institute for Climate Solutions in Victoria B.C.  released A Synthesis of PICS-Funded Social Mobilization Research: What works – and what doesn’t – for engaging people on Climate Change  .   The report summarizes the psychology of behaviour change, social movements, social learning, but mainly presents case studies of seven social mobilization projects in B.C. between 2010 and 2014.   Based on those experiences, the report provides a range of recommendations—and pitfalls to avoid—for groups trying to mobilize their communities effectively on climate change. “ Overall the recommendations emphasize: (a) the importance of multiple social engagement methods; (b) the power of digital, visual and social media; (c) benefits of collective action at neighbourhood scale; and (d) the need for coordinated top-down/bottom-up action between citizens and government.”

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