Streaming Video is slowing Efforts to Green the Internet

Greenpeace has been evaluating the energy demand of the Internet, and the energy choices made by individual Internet companies,  since 2010 , with its Cool It campaign.  A new report, Clicking Clean: A Guide to Building the Green Internet  identifies two major problems for companies who are moving to greener practices: 1. several critical data centre hubs must rely on monopoly electric utilities which provide only coal-generated electricity; and 2. the rapid rise of streaming video is driving significant growth in power use by data centers and network infrastructure. Profiles of the major tech companies show that Apple leads the way in the greening.

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