A Manual of Arguments to be used to promote a fair and ecological society

A Manual of Arguments for a Fair and Ecological Society  is a new communication tool aimed at a European and Eastern European audience, and at “social democrats working in the context of social-ecological transformation”. According to the manual, it “scrutinizes the seven most important topic areas in which social and environmental concerns are—mistakenly—often played out against each other”  – including Decarbonization of the Economy and the Future of Jobs; Socially Just Energy Transformation;  and Socially Just Mobility Transformation. It then provides summaries of these issues to be used in discussion.

 Although the exact examples used in A Manual of Arguments are specific to Europe, the language and the framing follows well-established principles in the psychology of climate communication, making it a model which could be adapted in other countries. “We know that it will take more to combat climate crises than just stating the facts. We need to think strategically about our messaging if we want to reach our audience and avoid potential resistance or reactance, which may end up defeating our original purpose.”  A Manual of Arguments for a Fair and Ecological Society was published by Friedrich Ebert Stiftung in Berlin Germany, and offers brief summaries of each topic here, with a version of the complete Manual here.

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